Your Privacy Matters at adds77
At adds77, we handle the personal information of every Bangladeshi player with the seriousness it deserves. This Privacy Policy explains exactly what data we collect, why we collect it, how we use it, and the rights you hold over your own information. We believe in full transparency — no hidden data practices, no surprises.
Our Core Privacy Commitments
Before diving into the full policy detail, here is a plain-English summary of the six commitments that form the foundation of how adds77 handles your personal data.
We Secure Your Data
All personal data held by adds77 is protected with 256-bit SSL encryption in transit and AES-256 encryption at rest. Our servers are hosted in secure, access-controlled data centres with 24/7 monitoring.
We Never Sell Your Data
adds77 does not sell, rent, or trade your personal information to third-party marketing companies or data brokers under any circumstances. Your data is used solely for the purposes described in this policy.
We Process Data Lawfully
Every piece of personal data adds77 processes has a clear legal basis — whether that is contractual necessity, legal obligation, legitimate interest, or your explicit consent. We do not process data arbitrarily.
You Control Your Data
Registered adds77 players have the right to access, correct, export, or request deletion of their personal data at any time by contacting our support team. We respond to all verified data requests within 30 days.
Transparent Cookie Use
adds77 uses cookies and similar tracking technologies only for essential platform functionality, security, and anonymised analytics. We do not use cookies to build advertising profiles or track you across unrelated websites.
We Minimise Data Retention
adds77 retains personal data only for as long as necessary to fulfil the purposes for which it was collected, comply with legal obligations, or resolve disputes. Data no longer needed is securely deleted or anonymised.
Information We Collect
adds77 collects personal data from players in several ways: directly from you when you register an account or use platform services, automatically through your use of the adds77 website and mobile interface, and occasionally from trusted third parties such as identity verification providers and payment processors. The categories of personal data adds77 collects are set out below.
1.1 — Account Registration Data
When you create an adds77 account, we collect the following information that you provide directly:
- Full legal name (as it appears on your national identity document)
- Date of birth (used to verify that you meet the 18+ age requirement)
- Residential address in Bangladesh (district, city, full postal address)
- Valid Bangladeshi mobile phone number (used for OTP-based account authentication)
- Email address (used for account notifications and support communications)
- Username and password (password stored as a one-way cryptographic hash — never in plain text)
- Preferred currency (BDT by default for all Bangladeshi players)
1.2 — Identity Verification Data
To comply with Know Your Customer (KYC) and anti-money laundering (AML) obligations, adds77 may request additional identity documents from players, particularly before processing withdrawals or when suspicious activity is detected. This verification data may include:
- National Identity Card (NID) number and a scan or photograph of the NID
- Passport (number, scan, or photograph) where NID is unavailable
- Proof of address — a recent utility bill, bank statement, or official letter showing your name and Bangladeshi address
- A selfie or live photograph used to match against your identity document
- Proof of payment method ownership (e.g., screenshot of bKash or Nagad account in your name)
Identity verification documents are processed securely and are not retained beyond the period required by applicable legal obligations. Third-party identity verification partners used by adds77 are subject to strict data processing agreements and may not use your data for any purpose other than verifying your identity on behalf of adds77.
1.3 — Financial Transaction Data
When you make deposits or withdrawals on adds77, we record transaction data including:
- Payment method used (bKash, Nagad, Rocket, Upay, Visa, Mastercard, Dutch-Bangla Bank, BRAC Bank)
- Transaction amounts in BDT
- Transaction timestamps and reference numbers
- Account details associated with the payment method (e.g., bKash mobile number — but never full card numbers, which are handled exclusively by our PCI-DSS compliant payment processor)
1.4 — Platform Usage Data
adds77 automatically collects technical and behavioural data when you access the platform, including your IP address, browser type and version, device type and operating system, pages visited, game sessions played, betting history, session duration, and in-platform search queries. This data is used to maintain platform security, improve user experience, and detect fraudulent activity.
1.5 — Communications Data
When you contact adds77 support via live chat, email, or any other channel, we retain a record of those communications — including the content of your messages and our responses — for quality assurance, dispute resolution, and regulatory compliance purposes.
Data Minimisation Principle
adds77 only collects personal data that is genuinely necessary for the specific purpose stated. We do not collect data speculatively or "just in case" — every data point has a defined use and legal basis.
Passwords Never Stored in Plain Text
Your adds77 account password is hashed using a secure one-way cryptographic algorithm before storage. Even adds77 technical staff cannot retrieve your original password — only you know it.
Card Data Handled by PCI-DSS Partners
Full card numbers (Visa / Mastercard) are never stored on adds77 servers. All card payment data is handled exclusively by our PCI-DSS Level 1 certified payment processor partners.
bKash & Nagad Data
Mobile financial service data (bKash, Nagad, Rocket, Upay) is limited to the mobile number associated with your payment account. We do not store your MFS PIN or access credentials under any circumstances.
How We Use Your Data
adds77 uses the personal data it collects for specific, clearly defined purposes. We do not use your data for any purpose incompatible with the purpose for which it was originally collected without first obtaining your explicit consent. The primary purposes for which adds77 processes your personal data are detailed below.
| Purpose | Data Used | Legal Basis |
|---|---|---|
| Account creation and management | Registration data, mobile number | Contractual necessity |
| Identity and age verification (18+) | NID, date of birth, selfie | Legal obligation / Contractual |
| Processing deposits and withdrawals | Financial transaction data | Contractual necessity |
| Fraud detection and AML compliance | Usage data, transaction data, IP | Legal obligation / Legitimate interest |
| Customer support and dispute resolution | Communications data, account data | Contractual necessity |
| Platform security and integrity | Usage data, device data, IP address | Legitimate interest |
| Responsible gaming monitoring | Betting history, session data | Legal obligation / Legitimate interest |
| Service improvement and analytics | Anonymised usage data | Legitimate interest |
| Promotional communications (opt-in only) | Email, mobile number | Consent |
adds77 will never use your personal data to make fully automated decisions that produce legal or similarly significant effects without human review. For example, account closure decisions based on suspected fraud always involve a manual review by an adds77 compliance team member before action is taken.
Where adds77 sends you promotional communications — such as bonus offers, seasonal promotions tied to BPL cricket, Eid, or Pohela Boishakh events, or platform news — it does so only where you have opted in to receive such communications. You may withdraw your consent at any time by updating your communication preferences in your adds77 account settings or by contacting support at [email protected].
Analytics Are Anonymised
Platform usage analytics used by adds77 to improve the service are aggregated and anonymised before analysis. Individual player behaviour is not profiled for advertising purposes.
Opt-In Marketing Only
adds77 only sends promotional emails or SMS notifications to players who have explicitly opted in. You can opt out at any time — we honour opt-out requests without delay.
No Fully Automated Decisions
Significant account decisions at adds77 — including closures, withdrawal holds, and self-exclusion activations — always involve human review. Automated systems flag; humans decide.
Legal Basis for Processing
adds77 processes personal data only where a valid legal basis exists. The four legal bases relied upon by adds77 are described below. For each category of processing activity, the applicable legal basis is identified in the table in Section 2 above.
Contractual Necessity
The majority of personal data processed by adds77 is necessary to perform the contract between adds77 and the registered player — that is, to provide the online casino and sports betting services described in the adds77 Terms & Conditions. Without this data, adds77 cannot create your account, verify your eligibility, process your deposits and withdrawals, or provide customer support.
Legal Obligation
Certain processing activities are required by applicable law. These include identity verification for KYC compliance, transaction monitoring for AML purposes, retention of financial records for audit purposes, and age verification to enforce the 18+ restriction. adds77 cannot waive these obligations on the basis of a player's privacy preferences.
Legitimate Interest
Where processing is not required by contract or legal obligation but serves a genuine and proportionate business purpose, adds77 relies on legitimate interest as its legal basis. This includes fraud detection, platform security monitoring, responsible gaming oversight, and the production of anonymised analytics to improve platform performance. adds77 has assessed that its legitimate interests in these areas do not override the fundamental privacy rights of individual players.
Consent
Where processing is not covered by the above bases — notably for the sending of promotional communications and the placing of non-essential cookies — adds77 relies on your freely given, specific, informed, and unambiguous consent. You may withdraw consent at any time without detriment to your account or your access to the adds77 platform.
Contractual Necessity
Most data we process is simply required to run your adds77 account and deliver the services you signed up for. Without it, we cannot operate your account.
Legal Obligation
KYC, AML, and age verification requirements are legally mandated. adds77 cannot forgo these checks regardless of player preferences.
Consent (Withdrawable)
Marketing communications and non-essential cookies require your consent. You can withdraw consent at any time via account settings or by contacting support — your account access is unaffected.
Data Sharing & Disclosure
adds77 does not sell your personal data to third parties. We share personal data externally only in the limited circumstances described below, and always subject to appropriate contractual safeguards requiring recipients to protect your data in accordance with standards equivalent to those applied by adds77.
Service Providers and Data Processors
adds77 engages carefully selected third-party service providers to support the operation of the platform. These providers act as data processors on adds77's behalf and may only process personal data in accordance with adds77's documented instructions. Categories of service provider include:
- Payment processors — bKash, Nagad, Rocket, Upay, Visa, Mastercard, Dutch-Bangla Bank, BRAC Bank — who process transaction data to execute deposits and withdrawals.
- Identity verification providers who conduct KYC checks on behalf of adds77.
- Cloud infrastructure and hosting providers who store platform data in secure, access-controlled environments.
- Customer support software providers whose tools are used by the adds77 support team to manage live chat and email communications.
- Anonymised analytics providers who process aggregated, non-personally-identifiable usage data to assist adds77 in improving platform performance.
- Game software providers — including Pragmatic Play, NetEnt, Microgaming, Evolution Gaming, Ezugi, and Spribe — who may receive your player identifier and session token to authenticate your game session. These providers do not receive your full personal profile.
Regulatory and Law Enforcement Disclosure
adds77 will disclose personal data to regulatory bodies, law enforcement agencies, or other governmental authorities where it is legally required to do so, or where adds77 has a good-faith belief that such disclosure is necessary to comply with a legal obligation, protect the rights or safety of adds77 or its players, detect and prevent fraud, or investigate a suspected illegal activity. adds77 will notify affected players of such disclosure requests where legally permitted to do so.
Business Transfers
In the event that adds77 undergoes a merger, acquisition, restructuring, or sale of all or part of its business assets, player personal data held by adds77 may be transferred to the successor entity as part of that transaction. Affected players will be notified of any such transfer and of any material changes to the privacy practices applicable to their data before the transfer takes effect.
International Data Transfers
Some of adds77's service providers are located outside Bangladesh. Where personal data is transferred internationally, adds77 ensures that appropriate contractual safeguards are in place — such as standard contractual clauses — to ensure your data receives an equivalent level of protection regardless of where it is processed.
Processor Contracts Required
Every third-party service provider that processes adds77 player data must sign a data processing agreement. They cannot use your data for any purpose outside their contracted role for adds77.
No Advertising Data Brokers
adds77 does not share personal data with advertising networks, data brokers, or third-party marketers. Your adds77 profile is never used to build a commercial advertising profile for external parties.
Game Provider Data Limits
Game software providers (Pragmatic Play, Evolution Gaming, etc.) receive only the minimum data needed to authenticate your game session — a player ID and session token. Your personal details are not exposed.
Cookies & Tracking Technologies
adds77 uses cookies and similar technologies (including local storage and session storage) on its website and mobile interface. Cookies are small text files placed on your device by the adds77 platform when you visit or use the service. They help adds77 remember your preferences, keep you logged in securely, and understand how players interact with the platform so we can continue improving it.
Types of Cookies Used by adds77
| Cookie Type | Purpose | Consent Required? |
|---|---|---|
| Essential / Strictly Necessary | Maintain your login session, remember your language preference, enable secure authentication (OTP), prevent cross-site request forgery (CSRF) | No — required for platform to function |
| Functional / Preference | Remember your game lobby layout preferences, recently played games, and notification settings between sessions | No — part of core service delivery |
| Analytics | Collect anonymised data on page visits, game loads, and feature usage to help adds77 identify performance issues and improve UX | Yes — opt-in consent required |
| Marketing / Tracking | Track referral sources and affiliate attribution to manage adds77's partner programme — no cross-site behavioural advertising | Yes — opt-in consent required |
adds77 does not use cookies to build advertising profiles or track your behaviour across websites that are unrelated to adds77. The adds77 platform does not contain third-party advertising networks or embed social media tracking pixels.
Managing Your Cookie Preferences
You can control and manage cookies in several ways. Most modern browsers allow you to view, block, or delete cookies through the browser settings menu. Please note that blocking essential cookies will prevent you from logging in to your adds77 account and using core platform features. For analytics and marketing cookies, you may withdraw your consent at any time by contacting adds77 support at [email protected] or by adjusting your account privacy settings.
Mobile device users accessing adds77 via a browser on Android or iOS can manage cookie permissions through their browser's privacy settings. Clearing your browser's cookie storage will log you out of your adds77 session — ensure you have your login credentials available before doing so.
Essential Cookies Cannot Be Disabled
Strictly necessary cookies — such as your session authentication token — are required for the adds77 platform to function. Disabling them will prevent you from logging in or playing games.
Analytics Cookies Are Anonymised
Where adds77 uses analytics cookies, the data collected is aggregated and anonymised. Individual player journeys are not tracked for profiling purposes.
Browser-Level Control
Chrome, Firefox, Edge, and Safari all provide built-in cookie management tools. Refer to your browser's help documentation for step-by-step guidance on managing cookies on your device.
Data Retention
adds77 retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, to comply with applicable legal and regulatory obligations, to resolve disputes, and to enforce adds77's agreements with players. Once data is no longer required for any of these purposes, it is securely deleted or irreversibly anonymised.
| Data Category | Standard Retention Period | Reason |
|---|---|---|
| Account registration data | Duration of account + 5 years after closure | AML/KYC legal obligation |
| Identity verification documents | Duration of account + 5 years after closure | Regulatory compliance |
| Financial transaction records | Duration of account + 7 years after closure | Financial record-keeping obligations |
| Betting and game history | Duration of account + 5 years after closure | Dispute resolution / compliance |
| Customer support communications | 3 years from date of communication | Dispute resolution / quality assurance |
| Marketing consent records | Until consent is withdrawn + 1 year | Proof of consent |
| Anonymised analytics data | Up to 26 months in aggregated form | Platform performance improvement |
| Self-exclusion records | Duration of exclusion + 7 years | Responsible gaming compliance |
Following account closure, adds77 will retain personal data for the periods specified above in order to meet its regulatory obligations. During this post-closure retention period, the data is stored securely and access is restricted to compliance and legal team personnel only. The data is not used for marketing, analytics, or any other active business purpose during the post-closure retention window.
Players who request deletion of their data before the end of the applicable retention period will be informed of the legal obligations that prevent immediate deletion and advised of the earliest date on which their data can be removed. Where partial deletion is possible — for example, removing marketing preferences while retaining legally mandated financial records — adds77 will implement partial deletion promptly.
Retention Periods Are Fixed
adds77's data retention periods are determined by applicable legal requirements and documented internal policy. Data is not retained indefinitely — every category has a defined maximum retention window.
Secure Deletion Process
When personal data reaches the end of its retention period, it is either securely deleted using industry-standard data destruction methods or irreversibly anonymised so that it can no longer be linked to any individual player.
Post-Closure Access Is Restricted
After your adds77 account is closed, retained data is placed in a restricted-access compliance archive. Only authorised compliance staff can access it, and only for legally required purposes.
Your Privacy Rights
As a registered adds77 player, you have a number of rights in relation to the personal data adds77 holds about you. adds77 is committed to honouring these rights fully and without unnecessary delay. To exercise any of the rights described below, contact the adds77 support team via live chat on the platform or by emailing [email protected]. adds77 will respond to all verified data rights requests within 30 calendar days of receipt.
Right of Access
You have the right to request a copy of all personal data adds77 holds about you. We will provide this in a structured, commonly used format within 30 days of your verified request.
Right to Rectification
If any personal data adds77 holds about you is inaccurate or incomplete, you have the right to request that it be corrected or updated. Account details can also be updated directly in your profile settings.
Right to Erasure
You may request deletion of your personal data where it is no longer necessary for the purpose collected, where you withdraw consent, or where processing is unlawful. Legal retention obligations may limit immediate full erasure.
Right to Restrict Processing
You may ask adds77 to suspend processing of your data in certain circumstances — for example, while the accuracy of data is being contested or while an objection to processing is being assessed.
Right to Data Portability
You may request a copy of your personal data in a structured, machine-readable format (such as JSON or CSV) for the purpose of transferring it to another service provider.
Right to Object
You have the right to object to adds77 processing your data on the basis of legitimate interest, including for direct marketing purposes. adds77 will cease such processing unless it can demonstrate compelling legitimate grounds.
adds77 may need to verify your identity before processing a data rights request to ensure that personal data is not disclosed to, corrected by, or deleted at the request of an unauthorised person. Identity verification for data rights requests is a standard protective measure and does not constitute an obstacle to exercising your rights.
If you are dissatisfied with how adds77 has handled your personal data or responded to a data rights request, you have the right to raise a complaint directly with adds77 by emailing [email protected]. adds77 will investigate all privacy complaints thoroughly and respond within 30 days.
30-Day Response Commitment
adds77 commits to responding to all verified data rights requests within 30 calendar days. For complex requests, this period may be extended by a further 30 days, in which case adds77 will notify you of the extension within the initial 30-day window.
Identity Verification for Requests
To protect your data, adds77 will verify your identity before acting on a data rights request. This typically involves confirming your registered email address, mobile number, and one piece of identity documentation.
Data Security
adds77 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. Our security posture is reviewed and updated regularly to address evolving threats and reflect industry best practices.
Technical Security Measures
- 256-bit SSL/TLS encryption for all data transmitted between your device and the adds77 platform
- AES-256 encryption for personal data stored at rest on adds77 servers
- One-way cryptographic hashing of all account passwords (bcrypt algorithm)
- Multi-factor authentication (OTP via registered mobile number) for account login
- Automated intrusion detection and real-time security monitoring across all platform infrastructure
- Regular automated vulnerability scanning and periodic manual penetration testing by qualified security professionals
- Strict role-based access controls — adds77 staff can only access the personal data necessary for their specific job function
- All access to production systems containing personal data is logged and audited
Organisational Security Measures
- All adds77 staff with access to personal data receive mandatory privacy and data security training
- Third-party service providers with access to player data are subject to security due diligence assessments prior to engagement
- Data processing agreements with all third-party processors include mandatory security standards and breach notification obligations
- A documented data breach response procedure is in place — in the event of a breach affecting player data, adds77 will notify affected players without undue delay
No Online Service Is 100% Secure
While adds77 takes extensive precautions to protect your personal data, no online service can provide an absolute guarantee of security against all possible threats. Players are encouraged to use a strong, unique password for their adds77 account, enable OTP authentication, and contact support immediately at [email protected] if they suspect any unauthorised access to their account.
Changes to This Privacy Policy
adds77 may update this Privacy Policy from time to time to reflect changes in our data practices, platform features, or applicable legal requirements. When a material change is made, adds77 will notify registered players via the email address associated with their account at least 14 days before the change takes effect. The updated Privacy Policy will also be published on this page with a revised "Last Updated" date. Continued use of the adds77 platform after the effective date of a policy update constitutes acceptance of the revised Privacy Policy.
If you have any questions, concerns, or requests relating to this Privacy Policy or the way adds77 handles your personal data, please contact the adds77 support team at any time — 24 hours a day, 7 days a week (BST, UTC+6) — via live chat on the platform or by emailing .
Multi-Factor Authentication
adds77 uses OTP-based multi-factor authentication via your registered Bangladeshi mobile number to protect your account from unauthorised login attempts, even if your password is compromised.
Regular Security Testing
adds77 platform infrastructure undergoes regular automated vulnerability scanning and periodic penetration testing to identify and remediate security weaknesses before they can be exploited.
Breach Notification Commitment
In the event of a personal data breach affecting your information, adds77 will notify you without undue delay via your registered email address, describing the nature of the breach and the steps being taken to address it.
Play Securely at adds77
Now that you understand how adds77 protects your privacy, you are ready to enjoy Bangladesh's most trusted online casino and sports betting platform — with complete confidence that your personal data is in safe hands. For adults aged 18 and above only.